Hey girl, this is the year you stop staring at blank screens and start confidently creating content your audience LOVES!
Let's face it, there's a lot of noise online. And honestly, so much of what we're inundated with on a daily basis isn't even relevant to us! That leaves us with some good news and bad news...
The bad news: your content needs to stand out among alllll of the other messaging and posts and ads and noise living online. Our attention is already split between so many different channels and voices every time we turn on our phone, computer, or TV, that standing out in this level of saturation can feel daunting.
But the good news: while unfortunately, very few of those companies throwing posts and messaging around are really tailoring it to their specific customer, this is a GREAT opportunity for you to really hone in, pay attention, and create relevant, valuable content for YOUR CUSTOMER specifically.
Below, I'm sharing my five favorite tips for creating content your audience will LOVE — and doing so with ease and confidence.
01. Start with an ideal customer/client profile
The best way to create valuable content that your customer actually cares about is to first identify who that person is so you know very clearly who you're speaking to with each and every post, email, story, and ad. Think about aspects as specific as where they live, how old they are, where they like to shop, what they're motivated by, what scares them, who they follow on social and why, etc. The new Workspacery Content Planner includes workbook pages dedicated to helping you identify all of these details and more so you can craft a very specific idea of who your ideal customer is and why they should care about your content and product/service offerings.
02. Batch your planning process
Sitting down to batch your content planning process once a month or once a week is not only an amazing time saver (and you can cater this process around a day or a few hours when you feel the motivation running high!), but it's also a super valuable way to ensure consistency throughout your content for the sake of your audience. It's true when they say that only about 3% of your audience actually sees any given post — and that fact coupled with the concept that a person needs to hear a message several times in a variety of ways for it to click and stick means you should not be afraid to share similar content in new ways across different platforms in order to reach your audience and provide the value you're seeking to provide! TLDR: Batch your content to create cohesiveness, provide real value, and save TIME doing so.
03. Focus on content that appeals to your ICP
Go back to the ideal client/customer profile step, and think about what that specific person desires to see and finds interest in... do they value education? Authenticity? Family? Aesthetic? Focus on creating content aligned with what they find intriguing and valuable. This detail can be the difference between content that is curated and beautiful vs. content that is more raw and unfiltered, for example.
04. Use a content prompt
Keep a list of content prompts nearby for when you feel stuck in your content planning process. Here's a running list of ideas to get you started:
- Shop updates
- Common mistakes
- Quick tips
- Inspiring quotes
- Behind the scenes
- Workspace share
- Currently reading
- Gift guides
- How to
- Customer examples
- Holidays and events
05. Write like you talk
Too often, when we finally sit down to type out blogs, emails, and social media posts, we feel the pressure of saying something *just* perfectly to get all of our points across in the most refined, professional way possible. But the truth is, your audience isn't interested in reading a bland, perfectly curated post filled with buzzwords and sale-sy CTAs. Instead, try simply writing like you talk! If you're new to this practice, you can record yourself saying your caption in a voice memo on your phone, then transcribing it and cleaning it up (just a little, if necessary) in text. Or simply say out loud what you'd like to communicate while capturing it via typing as you go. Either way, the point is to communicate YOUR voice through the text so it really, honestly sounds like you, a real human being is behind the screen, rather than an overly-professional and perfectly written post by someone else.