What is it that you sell?
Maybe it’s a service that you provide to your clients or a product that you’ve poured yourself into the creation of over the last year. Or maybe you sell a course, a digital product that is geared toward a certain audience wanting to better themselves or their businesses in some way.
So you know what you sell. Now…do you believe in the product or service?
Are you being authentic and real when you post on social media about it? How do you talk about it with others in the room? In order for others to believe in you and trust you and the product or service you’re selling, you must first believe in yourself.
You must be able to stand behind your product and proudly shout about it from the rooftops.
Seems like an obvious statement, right? However, it’s not always such an obvious situation when you’re in the thick of it. When you find yourself working too far in your business rather than on, it’s easy to lose track of the bigger picture. Why did you go into business in the first place? Why did you launch that service or product that seems to be your “star” right now? Are you still as proud of it now as you were on launch day?
One thing I learned is that sometimes you’ll have to go back and revisit the core of what your business offers, and examine where you maybe need to shift.
Shifting is not an overhaul of what you’ve already created; it’s looking for the things that may not be working so well anymore, and changing or enhancing them to produce an even better result — always with the customer or client in mind. Try to make a habit of stepping back and out of your day-to-day operations within the business to gain perspective and see what needs your attention. Even better, create a survey for your customers or clients to get their confidential opinion on the matter, then use that to better what you already offer.