Your competitors. Eek.
Probably not the favorite topic among business owners, bloggers and anyone else that deals with competition in their daily lives. And yet, it’s there. It’s always going to be there.
It’s no secret that spending a lot of time thinking about the competition and comparing your company or website to theirs is a waste of thinking space and energy. Plus, it’s negative energy; which means it’s much more likely to make you feel worse about yourself than better. And the longer you dwell, the more likely you are to feel pretty crummy by the end of it.
Instead, there’s a different way we should be consciously thinking about our competition.
The solution is not to omit those thoughts entirely. Any business owner will tell you that you need to be aware of your competition just as much as you need to know the ins and outs of your market.
Rather, we should be thinking of our competition in a positive, and in some cases collaborative light. When you catch yourself scoping out or catching up on the competition, shift your thoughts to a more strategic place, and keep the three following tips in mind so you don’t fall off the “secure and confident” bandwagon:
1. Recognize how your companies are different and embrace that.
It’s easy to look at someone successful in your industry and want to walk, talk and act just like him or her. However, this is a slippery slope. You started your company for a particular reason, and you should stay true to that and do YOU the best you can. There is never just one way to do something.
When you’re feeling like a Comparison Carol, step back and make a list of the ways your company is unique from your competitors. Likely, you offer something different, have a recognizable style or approach something differently in your company or blog that sets you apart from the others. Know your POA (Points of AWESOMENESS — yes, this is a thing now), and push away the desire to be like everyone else. How boring would that be, anyway?? Finding your own POA is key.
2. Look for opportunities to collaborate.
Yes, collaborate. With your competition. It doesn’t work in every situation and industry, but before you nix the idea, think through if there are any real opportunities to work WITH your competition. Maybe this would be for hosting an event, producing a limited edition something or other, or joining forces for philanthropic reasons.
It’s actually kind of perfect. Not only would you be working with like-minded individuals that have similar interests and passion for the things you do, but you would be building relationships with those in your industry — which is something that you’ll probably be thankful for down the road. Reach out to another person or company in your industry with the best intentions, and you may be surprised at the relationships you can build with others who are in the same boat as you.
3. They aren’t even your biggest competitors. YOU are.
Keep in mind that at the end of the day, you should be focusing your competitive efforts on bettering only one person: yourself. Work hard to surprise and outdo yourself, and you’ll find that your company or blog will grow tremendously just by focusing on YOU and killing the negative thoughts around other competition.
I’ve been there before, in the thick of competitor madness just as much as anyone else. And I definitely have to remind myself constantly to focus on the positives of competition and focus on bettering my little company as best I can!
But now I want to know: have you experienced these feelings of competition fear before? What would you do now to pull yourself out of it and get back on track to happier thoughts? Share below in the comments!
Have a great (and POSITIVE) Monday, friends!! xo